Bet - PPC Campaign

Running a local PPC campaign will gain 2+ users. Assuming an LTV of $540/year, a $500 CPA, while high is a workable to optimize.

Test

Setup a Google Ad Words campaign targeted and local WordPress hosting. Local to Denver metro & Colorado. Run time 4 weeks.

2 weeks to setup campaign. 4 weeks for campaign

Starting April 18th, 2021, but the campaign is dependent on the content & site redesign.

Cost

4 hours to setup keywords / ads. $1,000 ad spend

Upside

New customers on WPS. Potentially a viable way to grow WPS longer term.

Downside

I learn more about the current state of Ad Words. Cost of ads.